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Create demand for an industry ecosystem or platform

May 9, 2015 Leave a Comment Written by yuPHeye3

The legacy entity already has assets such as a customer base, systems, skills and a relatively massive investment in supply chain. The objective is to understand who the stakeholders are involved in the buying decision and to provide capabilities to those stakeholders that increases their preference for the host entities’ products or to identify new product or service offerings.

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Disruptive new entrant creates demand where there has been neither demand or supply
The Expansionists – Legacy Extension or Refresh:

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