The front-end customer experience is provided in a way that it is directly linked to a supply chain that has been designed and operated to be directly driven by customer demand. This often requires a massive investment to build a superior, agile supply chain. It also requires a superior customer experience. While this appears to be an obvious thought, the reality is much harder to obtain. An early leader in this was Dell Computer, who thrived in the Personal Computer era by dealing directly with consumers through multiple remote channels and thereby avoided expensive retail partners.