Since 1992, Bruce has been a private counselor for Boards, CEOs and CIOs related to the management of information technology. His private, independent counselor and research practices are based on over 120 face-to-face annual Odyssey visits with senior executives involved in the management of IT. The visits examine what is happening in the industry, what is working and how executives are increasing IT yield. These up to date findings are combined with his over 45 years of IT management observation to create a unique perspective on what it takes to continually enhance business contribution.
Many recent IT Odyssey visits with business executives discussed their desire to find innovative ways to increase business demand. Their focus has been primarily on efficiency, regulatory compliance and supply chains. Bruce is seeing more formal approaches to increasing that demand by optimizing the Demand Chains for their business. He is collaborating with Bill Kelvie, a Fisher-Hopper Renaissance Chief Information Officer and former CIO of Fannie Mae, to explore the nature and success approaches for these Demand Chains.
He serves as an ICEX Principal facilitating private exchanges on Enterprise Architecture and Infrastructure & Operations for executives of large-scale, global enterprises. He has produced research pieces on The IT Organization of the Future, Enabling Wikinomics and Marketing2.0 for Don Tapscott’s Insight research programs. He contributes proprietary columns and podcasts for several organizations such as Gartner Executive Programs and Cognizant’s thought leadership piece, Cognizanti. In the 90’s, he served as a Gartner Executive Fellow.
Previously, he was Executive Vice President, Global Head of Research for Gartner. During his leadership, Gartner’s Total Cost of Ownership, Magic Quadrants, Hype Cycles, Symposium/ITXPO and Gartner’s position as the premier IT user research firm became industry standards. From 1977 through 1987, as Senior Managing Principal of Nolan, Norton & Co, he was a major contributor for much of the NNC methodology. He led major management assessments in over twenty Fortune 200 firms based on Dr. Nolan’s Harvard Business School frameworks. His career began in IBM sales in Gainesville, FL. He then spent five years in IBM’s Poughkeepsie Advanced Technical Training group pioneering systems management.
He holds a Bachelor of Civil Engineering from the University of Florida and lives in Marblehead, MA. His wife, Winnie, a retired Nolan, Norton & Co/KPMG Partner was the program manager for the work that became the Balanced Scorecard by Norton & Kaplan.