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Posts in category Uncategorized

Demand Chains: Technology Building B...

May 11, 2015 Written by yuPHeye3
Demand Chains:  Technology Building Blocks

For centuries, the prevailing rule that dominated commerce has been Caveat Emptor – let the buyer beware.  Implicit in this rule is that it is up to the purchasers of a good, be it retail or wholesale, to understand the quality and price of what they are buying and act accordingly.  The advantage is almost […]

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The Platform Impresarios – Create dem...

May 11, 2015 Written by yuPHeye3
The Platform Impresarios – Create demand for an industry ecosystem or platform:

A demand chain can be created around or for an entire industry under the auspices of a customer-centric leader, typically self-appointed. Originating a mortgage loan involves over 1200 steps and up to fifteen intermediaries. On-line exchanges such as Lending Tree permit borrowers to attract and closely compare multiple lenders with a high degree of transparency. […]

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The Fulfillers – Use Demand driven su...

May 11, 2015 Written by yuPHeye3
The Fulfillers – Use Demand driven supply chains:

The front-end customer experience is provided in a way that it is directly linked to a supply chain that has been designed and operated to be directly driven by customer demand. This often requires a massive investment to build a superior, agile supply chain. It also requires a superior customer experience. While this appears to […]

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The Entertainers – Engage buying stak...

May 11, 2015 Written by yuPHeye3
The Entertainers – Engage buying stakeholders or provide dramatic customer experience:

The legacy entity already has assets such as a customer base, systems, skills and a relatively massive investment in supply chain. The objective is to understand who the stakeholders are involved in the buying decision and to provide capabilities to those stakeholders that increases their preference for the host entities’ products or to identify new […]

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The Alchemists – Disruptive new entra...

May 11, 2015 Written by yuPHeye3
The Alchemists – Disruptive new entrants who create demand where there has been neither demand or supply:

New entrants who launch demand chains that target inefficient, slower moving sectors of the economy, seeking to upset the established order. The “Tech Bubble” of the late 90’s was fueled by the belief that web start-ups were about to dis-intermediate the Fortune 500. A current example is Airbnb, which substitutes unused space in urban neighborhood […]

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The Expansionists – Legacy Extension ...

May 11, 2015 Written by yuPHeye3
The Expansionists – Legacy Extension or Refresh:

Created by successful companies to protect and extend their share, legacy growth demand chains are new ways to reach customers. They may seek adjacent markets by leveraging their brand, buying power or distribution capabilities. They may also seek to refresh an image in the marketplace by repositioning strong but stale capabilities. As an example, Nordstrom’s […]

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Create demand for an industry ecosyst...

May 9, 2015 Written by yuPHeye3
Create demand for an industry ecosystem or platform

The legacy entity already has assets such as a customer base, systems, skills and a relatively massive investment in supply chain. The objective is to understand who the stakeholders are involved in the buying decision and to provide capabilities to those stakeholders that increases their preference for the host entities’ products or to identify new […]

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Disruptive new entrant creates demand...

May 9, 2015 Written by yuPHeye3
Disruptive new entrant creates demand where there has been neither demand or supply

New entrants who launch demand chains that target inefficient, slower moving sectors of the economy, seeking to upset the established order. The “Tech Bubble” of the late 90’s was fueled by the belief that web start-ups were about to dis-intermediate the Fortune 500. A current example is Airbnb, which substitutes unused space in urban neighborhood […]

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Engage buying stakeholders or provide...

May 9, 2015 Written by yuPHeye3
Engage buying stakeholders or provide dramatic customer experience

The legacy entity already has assets such as a customer base, systems, skills and a relatively massive investment in supply chain. The objective is to understand who the stakeholders are involved in the buying decision and to provide capabilities to those stakeholders that increases their preference for the host entities’ products or to identify new […]

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Legacy Extension or Refresh

May 9, 2015 Written by yuPHeye3
Legacy Extension or Refresh

Created by successful companies to protect and extend their share, legacy growth demand chains are new ways to reach customers. They may seek adjacent markets by leveraging their brand, buying power or distribution capabilities. They may also seek to refresh an image in the marketplace by repositioning strong but stale capabilities. As an example, Nordstrom’s […]

Read More Leave a Comment
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